SAUZA
Make it with a fireman.
I was handed a familiar brief: create a print campaign featuring margarita recipes for women's magazines. The same assignment we'd received year after year. But if we really wanted women to stay in with their friends and make margaritas, we needed to make the recipe a lot more interesting. So I convinced our client to ditch the print ads in favor of Sauza's first-ever recipe video. The result? More than 10 million views, the #15 spot on YouTube's most-watched ads of 2012, and a campaign credited with helping Sauza achieve 10% sales growth that year.
