KELLOGG’S RICE KRISPIES TREATS
Best when eaten.
How do you make a snack associated with moms and kids relevant to teenagers? It seemed like a daunting task. But after a few focus groups that had us hiding in broom closets at high schools across America, the answer became clear: just have fun with it. So we did. And apparently, so did everyone else. Best When Eaten earned recognition from the ADDYs (including Best of Show), New York Festivals, the Art Directors Club, and Communication Arts Advertising Annual. But my favorite recognition? A cameo in an article in The Onion.
