LISA LEONE Creative Leader & Copywriter
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POLAROID

The film is sticky.
Not the camera.

We were asked to make Polaroid i-Zone an instigator. The life of the party. Unlike previous campaigns, this one demanded that we use the camera, and its sticky-backed film, in ways that were woven into real, believable stories. Stories that could only happen with i-Zone. The campaign was an instant success, earning recognition from Cannes Lions, The One Show, the Art Directors Club, the ADDYs, the Kelly Awards, Communication Arts, New York Festivals, and AICP. One of the films, Boys Room, was honored at the 2002 AICP Show, earning a place in the permanent archives of The Museum of Modern Art.
Polaroid i-Zone print campaign Polaroid i-Zone print campaign Polaroid i-Zone print campaign