MORTON SALT
Finding warmth in winter.
How do you make people care about pet safe ice melt? Tell a story worth caring about. I conceived and wrote Neighbors, a 90-second animated short about two unlikely canine friends whose winter reunion depends on a little help from Morton Salt Safe-T-Pet. I partnered with animation studio Blacklist to bring their story to life, turning a functional product into an emotional connection with the brand. The campaign earned a Gold Effie, generated 7 million video views, and helped drive a reported 60% year-over-year sales increase during the campaign period.
