CFA INSTITUTE
Set the standard.
CFA Institute has long set the standard for ethics, knowledge, and professionalism in the investment industry. But they needed to evolve its brand to connect with a new generation of investment professionals. I brought together specialists from across the MSQ network to modernize CFA Institute’s identity, while preserving the credibility they had spent decades building. We developed a new platform, Set the Standard, and extended it throrugh the entire brand experience. I also built and led a dedicated performance marketing creative team, developing and optimizing paid creative across social, search, programmatic, and display.
