LISA LEONE Creative Leader & Copywriter
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BLUEAIR

Let’s clear the air.

Blueair was launching a new air purifier in a category where everyone was saying the same thing, the same way, with practically identical imagery: washed out wide shots of living spaced with models that looked posed and inauthentic. It was difficult to tell one brand from another. We created a series of digital-first films that broke through the sameness, celebrated Blueair's elegant design, and made breathing easy feel effortless. And that's how Let's Clear the Air was born.